How to create a comparison article

A Step-by-Step Guide

Gizzmo is a powerful tool that simplifies the process of creating product comparison articles for your blog or website. By comparing two similar products side-by-side, you can provide your readers with valuable insights and help them make informed purchasing decisions. In this step-by-step guide, we'll walk you through the process of creating a product comparison article using Gizzmo, from selecting the products to customizing your content and publishing your draft.

Step 1: Choose Two Products to Compare

Begin by importing two products from Amazon that you want to compare. Make sure both products have completed the "Prepare" process in Gizzmo.

Step 2: Select Shared Features

After adding the two products, click on "Shared Features." Gizzmo will generate a list of features that both products have in common. These shared features will form the basis for comparison sections in your article. You can prioritize the features by dragging them up or down or remove a feature from the article by clicking the eye icon next to it. If you want to include more features, click on "Get More Shared Features," and Gizzmo will search for additional ones.

Step 3: Choose a Thematic Concept (Optional)

To give your comparison a specific focus, you can choose a thematic concept for the article. For example, if you're comparing two running shoes, you might want to approach the comparison from the perspective of an athlete who runs every day or a beginner just starting. If you can't find a suitable thematic concept, you can create your own by clicking "Add Thematic Concept" and adding your unique point of view.

Step 4: Add Your Amazon Affiliate Tag

If you're an Amazon Affiliate, choose your affiliate tag for the article. This will allow you to earn commissions when readers purchase a product through your comparison. If you don't have a tag yet, click on "ADD," enter your affiliate tag, and Gizzmo will save it for future use.

Step 5: Include SEO Keywords (Optional)

To help your article rank higher on search engines like Google, enter a keyword you want to focus on. Gizzmo will incorporate this keyword throughout your article, optimizing it for search engines.

Step 6: Add Links to Your Other Articles

Gizzmo can suggest adding links to other relevant articles on your blog to keep readers engaged. To include these links at the end of your article, check the box. If there are no suggestions, it means Gizzmo couldn't find related articles on your site yet.

Step 7: Select Additional Features

Enhance your article further by choosing from various options:

- Monetization Carousels: Displays related products with "buy" buttons for easy shopping (only available if relevant products are found).

- Affiliate Tags: Embeds your affiliate tag in the article's links, allowing you to earn commissions.

- Generate SEO Tags: Lets Gizzmo create tags based on your article's content.

- Connect to Website Categories: Links your article to relevant categories on your site.

- Generate FAQs, Pros & Cons, and Conclusion: Adds helpful information for your readers.

Step 8: Create the Product Comparison Article

Click on the "Create Product Comparison Article" button, and Gizzmo will generate your article based on the selected options and customizations.

Step 9: Review and Publish Your Draft

Navigate to the Gizzmo "Posts" tab to view your article in progress. Once the process is complete, click on "Save To Draft." Your draft article will move to the WordPress "Posts" tab under the "Draft" section. Carefully review your article, make any necessary edits, and ensure that the content meets your standards before publishing.

Recommendations:

- Product comparison articles work best when comparing similar products, such as running shoes for men from different brands.

- Take advantage of Gizzmo's shared features to highlight the key similarities and differences between the products you're comparing.

- Consider adding a thematic concept to your comparison to provide a unique perspective and make your content more targeted and engaging.

- Always review and edit your draft before publishing to ensure that your article is accurate, informative, and easy to read.

Common Questions:

Q1: Can I compare more than two products in a single article?

A1: While Gizzmo is designed to compare two products at a time, you can create multiple comparison articles featuring different product pairs to cover a broader range of items.

Q2: What if Gizzmo doesn't find any shared features between the products?

A2: If Gizzmo doesn't find any shared features, it may mean that the products are too dissimilar to compare effectively. In this case, consider selecting two products that are more closely related or have more features in common.

Q3: Can I edit the shared features generated by Gizzmo?

A3: Yes, you can edit the shared features by dragging them up or down to prioritize them, or you can remove a feature from the article by clicking the eye icon next to it. You can also click "Get More Shared Features" to have Gizzmo search for additional features to include.

Q4: How do I choose the right SEO keywords for my product comparison article?

A4: When selecting SEO keywords, think about what people might search for when looking to compare the products you've chosen. Use keyword research tools to find popular and relevant keywords, and choose ones that accurately reflect the content of your article.

Q5: Can I add my own sections to the product comparison article?

A5: Yes, after Gizzmo generates your draft, you can edit the article in WordPress to add your own sections, insights, or personal experiences with the products being compared. This will help make your content even more unique and valuable to your readers.

Start Creating Informative Product Comparison Articles with Gizzmo Today!

Now that you know how to create product comparison articles using Gizzmo, it's time to put your knowledge to work. With Gizzmo's easy-to-use tools and customizable options, you'll be able to create high-quality, informative content that helps your readers make better purchasing decisions. So, start brainstorming your next product comparison and let Gizzmo help you bring it to life!